Argan oil. 100% pure Argan Oil. I like both Josie Maran and Kae. I only buy 100% pure Argan oil, and despite what you might think about using oil, it has reduced my breakouts. Kae has a pump, which is nice. A little goes a long way! My skin is sooo much softer! You can use it on your hair (I have fine thin hair AKA greasy), so I have never used it on my hair. But it is THE best facial moisturizer ever! LOVE it!